City Wide

City Wide Water Heater Service, facing an increasingly competitive landscape, needed a distinctive marketing strategy to stand out and effectively reach potential customers in urgent need of water heater repairs. The goal was to not only attract attention in a crowded market but also to communicate the reliability and promptness of City Wide's services, especially for emergency repairs.

The strategy commenced with an in-depth market research phase to understand the consumer's emergency mindset when facing a water heater breakdown. Insights revealed that customers valued quick, reliable service during such crises. This led to the development of the "Don't Let a Bad Water Heater Ruin Your Night" campaign, aimed at capturing the urgency and discomfort of water heater failures.

We overhauled City Wide's digital presence, creating a new, user-friendly website focused on emergency repair services, ensuring a seamless customer journey from distress to solution. The campaign was bolstered by a suite of targeted digital and traditional advertisements, including TV commercials, OTT and YouTube ads, LinkedIn, and display ads, all themed around the unpredictability of water heater issues and City Wide's rapid response solutions. An out-of-home campaign featuring impactful billboard ads further emphasized the emergency repair message, ensuring wide visibility.

Parallel to the digital revamp, we integrated a sophisticated CRM system equipped with call tracking and automated marketing tools, enhancing operational efficiency and customer insight. We also refined the inbound sales team's approach through targeted coaching, enhancing their ability to engage and convert callers into customers.

The launch of new social media accounts was pivotal, enabling the dissemination of engaging content that resonated with the emergency theme, building a community around the reliability of City Wide's services.

This strategic overhaul, underpinned by rigorous research and a keen understanding of the target audience's needs, significantly elevated City Wide Water Heater Service's market position. The "Don't Let a Bad Water Heater Ruin Your Night" theme resonated with the target audience, leading to increased visibility, engagement, and a substantial uptick in emergency service bookings. The comprehensive approach, blending innovative digital tactics with enhanced human interaction, not only broadened City Wide's reach but also solidified its reputation as the go-to service for emergency water heater repairs, marking a transformative period in the company's growth and customer connection.